Many companies use social media as a tool to market their business. Social media is a powerful form of advertisement and one of the best ways to promote your business. With that said, if you are unaware of how effective your marketing is and how to interpret social media data, then the information is quite useless. Fortunately, there are companies that provide social media analytics in order to interpret the data from your social media campaign efforts. One of the top companies that provide social media analytics is the company NetBase.
What is NetBase?
NetBase is the leader in social media analytics platforms. The goal of NetBase is to analyze various sources of customer data regarding their social, digital, and brand experience. The information obtained is used to address possible issues with the company and protect the brand image of a company. With the use of NetBase analysis, your company will be able to determine exactly what customers are saying about your company: the good and the bad.
How Does NetBase Work?
NetBase uses a cloud-based tool for analytics. This tool features brand monitoring, social media marketing, and measurements fro campaign performance. Every social media post from your company will be monitored and data will be tracked regarding customer feedback. This feedback can include the attitudes of customers and the needs of the customers. All of your social media data will be presented in a series of graphs and charts that are easily accessible to the user. As a customer, you have the ability to customize your reports as needed.
How Much Does NetBase Cost?
NetBase plans cost between $50 to $200 a month depending on the level of the plant. There are three available options which include the Starter Plan, Business Plan, and Enterprise Plan. This is a typical price for most social media analytics companies and is on the more affordable end. Some companies can charge up to $1,000 per month which is quite expensive. NetBase offers an affordable and efficient approach to the social media evaluation process.
What are the Benefits of Using NetBase?
There are many important benefits of using NetBase that can bring your company to the next level. As mentioned, NetBase provides information about customer experience. Along with this, there analytics for images, onboarding, dashboards, and reporting. All of this information is useful in making marketing decisions and marketing campaigning. In addition to all of the information that this company provides you, it is also easy to navigate and requires little time and effort on your part. You can easily filter out the insights that are important to your business to help you improve your company.
Overall Thoughts of NetBase:
If your company is in need of social media analytics tools, then NetBase is one of the top companies out there. NetBase allows companies to easily track all information regarding their social media posts and customer feedback. You will have access to customer likes, needs, and desires. Whether you have a small business or have expanded into a large company, NetBase can provide you with all the social media analytical information that you need to be successful.