Instagram can help your business grow, but you need to be sure about what you will be posting and how it is going to help your target audience. You can certainly be creative here and use strategies that would attract new followers, but sometimes, you need to do the basics right, and that is when you need to learn the correct use of hashtags.
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Benefits Of Industry-Specific Hashtags
Hashtags make it easier for the Instagram users to search relevant posts. There are different types of hashtags like the trending hashtags, industry-specific hashtags, and others. Industry-specific hashtags include brand name, taglines, and common terminologies and trends associated with the particular industry.
Using industry-specific hashtags are very beneficial in promoting your Instagram business profile. Some of the key features of these hashtags are discussed here:
Using industry-specific hashtags make it easier for the users to find you in your industry. These will allow relevant users to find your posts and promote your business. If the content of your post is not compatible with the specific hashtag, then it is more likely to confuse your viewers.
Industry-specific hashtags will let you recognized among the followers of the same industry. You will be able to build a community and engage and interact with the relevant people.
Building community will give you more exposure as well as up to date information regarding the current trends in the industry.
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Boost Your Authority And Credibility
Posting relevant content with specific hashtags will group your posts among the well-established brands in your industry. This will increase your credibility and reliability. It will also give an authoritative and established impression of your business profile.
Benefits Of Location-Specific Hashtags
Location-specific hashtags connect you with the Instagram users of the same location. These hashtags could be about the specific country and city like #UnitedStates, #Houston. To further enhance its benefits you can add more hashtags about the detailed information about the location paired with the business type or profession #NewYorkChef.
Location-specific hashtags will make your posts visible whenever people search for these locations. This will increase the likelihood of users to pay a visit to your profile and start following you. These hashtags will attract more relevant people and increase your reach within your locality.
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With location specific hashtags your audience gets limited and so is your competition. Instead of competing with the larger pool of brands now you have reduced competition with these hashtags. Your competitors are the people in the same industry and also in your specific area.
How To Add Hashtags And Links To Your Instagram Bio 2018
You can easily add hashtags and links to your business as well as of other`s business in the BIO section of your Instagram profile. Simply type ‘@’ or ‘#’ and type your hashtag or profile name without any space. This will automatically create links to these profiles and locations. When you add the link of someone else`s profiles on your bio, they will get notified for this. They can choose to keep the link or remove it. In case the link is removed by the relevant person the tag will remain there on your profile, but it will not be linked.
Customize Your Instagram Newsfeed
Instagram algorithm observes the pattern of engagement of the Instagram users on their newsfeed and arranges the future newsfeed by their prior interests. Most brands and business profiles were not satisfied with this chronological order of the newsfeed and complaint frequently to the management.
On continuous negative feedback, Instagram recently revised its strategy and introduced a ‘New Posts’ button in the newsfeed. Now users can refresh their newsfeed anytime and can have access to the recent posts.
These alterations in the Instagram newsfeed has opened the doors of new business ventures to appear more often in the newsfeed of their followers and targeted audience. You must plan your posts wisely and strategically according to the most preferred Instagram usage time of your viewers.