Just like all other major social media platforms, Snapchat is no longer just a site to relax, send pictures and videos to friends, and have a good laugh. Every forward-minded entrepreneur, especially one with Generation Z as its target market is using Snapchat for business. Over 70% of this generation has Snapchat as part of their daily routines, with 51% of them visiting the social networking site at least 11 times a day. Many people associate Snapchat with teens, but young adults and older generations are using it as well.
Snapchat may be a challenge at first, but you can visit Traffic Tsunami Training for guidance. As soon as you get the hang of it, you will have found a new, fun way to engage your potential clients and drive sales. Here are a few ways in which you can use Snapchat for business:
Market your Snapchat account
Followers are essential for a marketing campaign on Snapchat to be effective. Do you have accounts on other social media networks or a business blog? You can use these channels to get followers for your Snapchat account. Despite how prominent your other accounts are, your Instagram, Twitter, Facebook, and even Snapchat fans will not know you are on Snapchat unless you tell them. Use e-mail newsletters and your blog to ask your subscribers to find you on Snapchat.
Post a story often
As soon as you create your Snapchat account, you want to keep it active and fresh on your followers’ minds. You can do this by posting some fun, engaging, and authentic stories daily. Posting daily is crucial because everything you post only lasts 24 hours. However, do not go overboard with over 20 posts; these will overwhelm your followers and make them skip some of your posts. Some users follow many people on Snapchat, and they may have numerous stories to watch. Studies show that after a fourth snap, your followers’ interest will drop drastically by 36%. The best way to update your story would be three times a day, within a four of five-hour interval.
Use a sponsored lens
All Snapchat users love using filters and lenses on Snapchat; they make one’s photos look unique, hilarious, or downright adorable if you use the animal filters. You can also use a filter to make your voice pitch higher than usual. Snapchat has made it possible for businesses to use custom filters to engage and entertain their followers even further. Popular brands like Taco Bell have gone ahead to create hilarious filters that have been viewed by hundreds of millions of followers. The only catch is that it might be quite expensive, especially during the holiday season. If you choose to create a sponsored custom filter for the holiday season, say, Christmas or the Super Bowl, you will have to fork out between $100,000 and $750,000. This amount may be hefty but are worth it. A Gatorade sponsored filter was viewed over 165 million times, which translated to an increase in sales by 8%.
Snapchat is still growing in popularity, and getting an account is paramount for any business. Snapchat will be a valuable component of your digital marketing strategy; it will expose your brand and increase sales.