Running your small business during the time of this pandemic means that you absolutely need a functioning website. The internet is keeping the world moving through a time when everyone has had to stop many other parts of their lives.
Give your business another line of communication with the outside world, and work hard to develop a business website that makes a lasting impression. Take a moment to start learning now, and read through a few helpful design tips for your small business website.
Keep it simple
You may think that adding a large variety of information on your site is helpful, but simplicity continues to show that it is highly favored among web users. People don’t want to waste time trying to “figure out” what’s happening on your website.
Create a stationary navigation bar, add just a few images to your design, and choose colors that follow your brand to develop a more simplistic design. People want convenience, and the internet is the place to expect it.
Make it fast
Speed is the best friend of convenience, and your business website needs both to reach its full potential. Grant your business a powerful marketing tool by focusing your design tactics around proficient loading speeds.
You must work to catch the attention of web users within the first ten seconds of their landing on your pages, and you can’t achieve that goal with a slow-loading website.
Optimize for mobile
Mobile access to the internet is no small matter when you’re designing a business website. The majority of today’s web users spend their time accessing the web from a range of mobile devices.
Your business website will be far more effective if it is easily accessible to everyone. Mobile optimization is crucial, so start learning what it takes to build a fully optimized website today.
Add communication opportunities
Communication is a valuable tool for spreading the word and information regarding your business/industry. A great business website makes it simple for web users to connect.
Add a communication page for contact information, but leave other options scattered throughout your design. Add a phone number to your homepage, for starters.
Integrate the concepts of SEO
You can’t design an effective website without taking Google into account. Google is the internet’s most popular directory, and you want to design your pages in such a way that they rank well in the Google search index.
Learn to champion the Google SERPs (search engine results pages), and your business website will gain the exposure you desire. Search engine optimization is a term that covers a long list of design tactics, so take the time to thoroughly research the full spectrum.