When people hear the word SEO being mentioned, ranking in Google’s search results comes to mind without remembering the other search engines. This is probably because Google’s search engine is the most popular. Every year, Google will come up with algorithms that will guide the experts and site owners on how to build their SEO strategies. This process is now becoming more aggressive, and even the pay per click advertising companies are now shifting their focus to this method. This year is no different with SEO. It is crucial to know the most important things when building your SEO strategy.
Importance of Google’s Rank Brain
SEO is all about ranking. For a site to successfully grow, there are things one must do. For now, Google has already shared what people need to focus on to perform better in ranking. Detailed content, healthy links and now the RankBrain are all essential factors in determining a site’s ranking.
The last concept, where our interest is, for now, includes the ability to understand a website and rank it. Google uses its artificial intelligence to do this. As the site owner or SEO expert, you need to minimize the bounce rate of the site and increase its click-through rate (CTR).
Use Video Content
Most people are visual, and the rate by which website users prefer video content is increasing drastically. CISCO has released a report showing that this will rise to 80 percent in the near future. Google, on the other hand, is ranking sites with video content higher. Notably, the majority of the top-ranking search results have some video content. When building your SEO strategies this year, do not forget to include this concept.
Voice Search Matters
By now, there are millions of web users who prefer to use voice search on Google. As a matter of fact, this number is projected to increase dramatically in the next few years. People love the convenience of voice search, and anything that will provide the capability to them will be popular.
All you need to do is optimize your website for voice search. While doing so, remember to work on the snippets, HTTPs, and the page speed to make voice search effective. This way, your site will not only receive heavy traffic but will also rank well.
Also Read: Six SEO friendly Types of Content
Make the Site Mobile Friendly
Google has already realized that the majority of web users are now using their smartphones to access the web rather than PCs. This is why you need to make your site mobile friendly. The first step is the alignment of pages and selects the font of the content. It should be readable and open naturally on any mobile phone screen.
For the sake of success, make the website detect mobile use automatically and adapt without prompting users to switch. If you think that Google is oblivious to this, then you are wrong! The more mobile friendly your website is, the better it will rank. This is a guaranteed to be the case and is likely to become more significant over time. Do not be left behind.