The market of mobile devices is rapidly growing. During recent years laptop sales have been heavily outnumbered by smartphone sales. Big businesses and large corporations were first who foresaw the benefits of their own mobile applications.
Nowadays, as you hardly meet a person without a smartphone and app stores offer a ton of applications for different purposes, more and more mid-sized and even small businesses come to a conclusion about the necessity of their own mobile applications. A mobile application has become a must-have and useful tool for any business, and if you do not have it, you lag behind your competitors.
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If you are still uncertain whether to develop your own mobile application, there are some persuasive arguments as for its helpfulness and profitability. Why create an app?
1. Sales and customer growth
A mobile app is an effective additional revenue channel using which you can boost your company’s profits. Due to modern, fast-paced lifestyle, people may not have time to read your emails and visit your physical stores or offices but using a mobile app you can reach all your customers whenever and wherever they are, as people can forget to take different things, but their smartphones are always at their fingertips. With the discount, promotion, bonus, and special offer push notifications, you can stir your customers to buy or order your goods and services. Besides, your app icon on the smartphone screen is one more trigger that enables users to purchase your products in one tap. Moreover, if your mobile app is indeed useful and user friendly, it can certainly attract many new customers who can advise it to their friends in case of a good experience. For business owners, creating a mobile app for your business is a huge benefit.
2. An effective tool for digital marketing
The mobile app launch is itself a good advertisement trick as you represent your company on a new platform, improving brand recognition, and rising in customers’ estimation. Those who have installed your app are ready to buy or order your goods and services. As a result, you are in close contact with your direct target audience. Besides, your app can serve as an effective tool for digital marketing. Publishing news and sending promotion push notifications you can attract your audience’s attention to your marketing campaigns. Regularly maintaining interests to your app you can cut down expenses on an advertisement.
3. Optimization of business processes
Nowadays, it is a common practice to create a tailor-made app for use within a company to perform your specific tasks quickly and effectively. Knowing all particularities of your business and main challenges, you can design an app that will optimize business processes and improve control, management, communication, scheduling, and so on.
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4. Valuable analytical tool
A mobile application is an excellent tool to collect data for further analytics. You can get valuable information about user count, spent on the app time, most viewed goods, and most popular features. Knowledge is power, and analytics enables you to understand your customers’ behavior, interests and needs to improve service and boost your business development.
5. Service improvement
A mobile application provides you with a wide range of opportunities for service improvement. First of all, a mobile app enables you to reach your customers 24/7 wherever they are. Secondly, a mobile app can provide your valued customers with additional services and bonuses.
“We at DeviQA are constantly confronted with mobile app testing, and I can now definitely say that in order for your users to be satisfied with a mobile app, it is necessary to constantly test it. In the current situation on the mobile application market, when there is a huge number of mobile applications, useful and user-friendly bug-free applications guarantee long-term retention of new users,” Oleg Sadykow, DeviQA co-founder says.
For example, users can enjoy the advantages of your digitized loyalty program. Thirdly, using push notification, you can constantly supply your customers with useful information that can be personalized on the ground of analytics. Besides, arranging two-way communication, feedback, and analytics, a mobile app lets you understand the strengths and weaknesses of your goods, services, employees, and the app itself. In such a way, you know which issues you should work on to improve the quality of service.
In conclusion, it is worth saying that good business owners should always work for development, and it is possible only if they are aware and respond to new technologies and innovations that can make their business more effective and profitable. Contemporary reality shows that our future lies with mobile technologies, and you should not ignore them if you want to be successful, and that’s why your business needs an app.